Web Trust

Did you know that 85% of all online users feel uncomfortable giving you their credit card information? How comfortable are you with making only 15% of your potential sales?

Not only are the majority of Web users unwilling to use their credit cards online, 91% won't give out any financial information whatsoever. Pretty discomforting news if you're trying to sell your product on the Web. But there is something that can put you and potential customers at ease: a CPA WebTrustSM seal .

Placed on the home page of your Web site, it tells potential customers that a CPA has thoroughly evaluated your company's Web site to assure it uses sound business practices and controls when engaging in e-commerce. Already, it's left a favorable impression with more than three quarters of online users surveyed. The CPA WebTrustSM seal tells your customers you follow the rules of good business.

How to Get the Seal that Sells.

You can receive the CPA WebTrustSM seal by having a specially licensed CPA examine your company's Web site to evaluate whether it meets the prescribed business practices and control criteria. To see if you qualify for the WebTrust seal, you can complete a self-assessment form. Once the examination is successfully completed, a report indicating your site's compliance is issued and you're awarded the CPA WebTrustSM seal.

The CPA Webtrust Seal of Assurance (shown here, sample only)

Your site will even be included in a directory of all sites bearing the seal. The CPA WebTrustSM seal indicates that these three areas of your business have been examined:

Business Practices Disclosures:

• Customers are assured that you will adhere to the business practices you disclose for online transactions.

Transaction Integrity:

• Customers will know that their orders placed online will be completed and billed as agreed.

Information Protection:

• Customers will feel safe giving out financial information knowing that you maintain effective controls to ensure it is protected from uses not related to your business.

For more information, contact us. We'd be glad to help.